O2 Battle Bus road show

UK's first 40' Pantechnicon cinema (Battle Bus) is used to present O2's mobile solutions right at the customer's doorstep. O2's Marketing Manager says "Razor have created an environment that disarms the audience and provides an ingenious platform for presentations and demonstrations.

Results

In four years on a continuous road show the Battle Bus has been responsible for more than £30 million sales." In addition to its direct sales role the Battle Bus is used to support press releases, customer training days and industry events.