Produced for ABF's AGM this film was about the two brands of Twinings and Ovaltine. Titled 'In a word' the film has the unusual approach of taking the viewer on a quest to find a word that best describes the qualities of the two brands. In the process the viewer is introduced to all the special qualities, ranges of products and successes in different markets around the world.
The narrators are both fans of the brands: For Twinings a middle class, modern mum and for Ovaltine a sporty teenager. She tells the story from her shabby, contemporary kitchen while he tells the story on a skateboarding trip with his mates in the mountains of Switzerland.