Film and video production

Primark has become a phenomenon: opening new stores every ten days in Europe and increasing their staff by thousands over a few years. Recruitment was therefore a continuous challenge.

Primark needed a film that sold the company as an exciting, rewarding place to work. Titled " an extraordinary day", the film captured the excitement, fun and hard work that went into working at Primark. And, by following a garment from idea to store sale the programme helped explain the buisness and its processes.

Success: Primark ordered seven thousand five hundred DVDs, a cut down version for press events and they commissioned a Spanish commercial based on this production.

"The feedback was really positive"

Primark Director


Case Study - Motivational - Staff event video