The video is about a web enabled communications product that is sold by BT. BT's Marketing Manager said "We wanted a video that was fun and flamboyant while still getting across the key messages. The results speak for themselves: a 30% increase in Teamphone sales inquires since the video was released, plus two top awards for its creative approach."

'You Gotta Break Free' takes the highly original approach of setting its key messages to music. Common customer frustrations such as being locked in a voice mail system are put across in songs: "Voice Mail Jail," "The Space Race" and "One Numba Rumba."

Results: "The video sums up the frustrations in a way we can all identify with" said the CEO of Teamphone. "As an industry, we need to get across to end users that products such as Teamphone can simplify and integrate business communications. What has been achieved with this production shows the role that creative marketing can play in this process."